1.    Understanding your mission and values

If you want to rebrand your business, the first thing you need to do is understand your company’s mission and values. It would be best to consider the things that make your company special. You should answer questions like why your company exists and what important values it has to offer?

Also Read: Top tested and unique 7 social media engagement tricks

2.    Create a rebranding strategy that works with your current branding

Once you start living by your mission and values, you need to develop a rebranding strategy that will work for you faster and more efficiently than your last strategy. If you are doing a partial rebrand, ensure that you consider the existing brand assets. It is important to build a brand that is consistent if you want to excel.

A consistent brand will help increase the value of your company. It reinforces your position in the marketplace and attracts better customers. On the other hand, inconsistency leads to mistrust and confusion. If you are unable to create a strategy that works well for your brand, reach out to experts like us for the job.

3.    Consider the market and your competition

Now, you have developed workable strategies for rebranding. It is important to make detailed research on your competitor and what strategies he follows. Find out what they do as this will help you discover how to stand out from them. You also find out your true value proposition. Your new brand should be relevant and fresh.

Ensure that nothing is similar to that of your competition, as this can hurt your business. Do not use a generic logo. You should showcase the areas in which you are better than your competition. You can rely upon an expert digital marketing agency like us to help you analyze the competitor strategy for your business and create a plan of action for you.

Also Read: The ultimate 7 strategies to grow your eCommerce business

4.    Prioritize teamwork

Every team of a company is its backbone and prioritizing your team can take you the desired heights without putting much effort. Make sure you consider their ideas as some of the best ideas can come from an employee you did not expect. Always remember that your team is the voice and face that will represent your brand to your customers.

5.    Rebuild your brand identity

Rebranding your business is a complex process that good things take time. However, if you do not plan it carefully, you may quickly go off the rails. Sometimes it may be right to retain a few old brand elements such as your brand color, logo, palette, etc. Make sure you access your brand fully to determine if these elements should be kept or modified.

It is very important to have a well-designed company logo, and you don’t have to spend so much to get one. Make sure your website has a strong and modern design, as this will help you gain trust from your customers.

6.    Share a word of rebranding

Now, you should show the world, your new brand. Ensure that you plan the rebrand launch and have answers to why you planned to rebrand, what is your goal, what is new about this rebrand, and everything else that makes you stand out from your competitors. A carefully planned rebrand launch will help you reduce the risk of having your customers confused. Ensure that you clearly showcase the story behind the rebrand.

Conclusion

Rebranding your business shows that you are committed to growth and diligently walking towards the road of success. The best way to do it is by clearly mapping out the workable strategies. Though change may not be easy sometimes, it can pay off in the long run. In all, always consider the best strategies to help you grow your small business. If you need an expert marketing agency to handle the job for you, reach out to us today for professionals and you know, there is an expert by your side to get it all done for you.

The post 6 Rebranding Strategies To Escalate Your Small Business Growth appeared first on SEO Content Studio.

This is something that we should call a sad reality that it is going to be this way for a few months from now.  With more than 1000 new cases, it is spreading its roots every day.

Nobody can predict the number of people we are going to lose through the deadly virus, but we have seen the crushed markets so far.

So, is Coronavirus affecting your market?

Is corona affecting the local businesses?

Before understanding everything about how it is exploiting the businesses and the local industries, let us discuss the don’ts.

DO NOT benefit from Coronavirus

Well, let’s accept this; as marketers, somewhere we are trying to exploit the situation. Everyone reading this understands what we mean by this.

Masks and sanitizers are running short around the globe. Moving on to the basic necessities, they are being charged with extra prices. Marketers are buying them and reselling them at higher costs on various selling platforms. They are running ads to sell masks and sanitizers at higher prices.

This is not MARKETING!

Just to make a quick buck, it is not recommended to leverage the situation. Also, even if you succeed in making some money here, it surely won’t last. Research a little more and spend your time and strategies on a plan that would stay for a longer time.

By now, you’d want to know how coronavirus is affecting businesses.

Expect some STRUGGLE

Scientists are working hard on the antidote and it might come soon. There also have cured cases from the virus but the businesses must expect some struggle in the coming few months. Recovering from loss is much similar to bear it.

World’s renowned brands like Adidas, Puma, Apple, and others have seen a decline of around 10% in retail sales followed by a declined rate of unemployment by 6%.

When companies like Flipkart, Paytm, and Apple are shutting down their stores temporarily due to the coronavirus, it simply means, less profit and lesser income. They have surely offered paid leaves to their employees, but there are countless companies that have permanently shut down due to the virus or in the name of the virus (considering the shell companies who are not much interested to pay their employees).

If anyone has seen a nightmare every day, that is surely the TRAVEL industry with almost no profit and income due to the deadly spread.

Ports are empty and Virgin Atlantic has announced 8 weeks of unpaid leave for its employees.

What is the future after the spread of COVID-19?

Bloomberg reported that coronavirus could cost the global economy $2.7Trillion.

Income, profits, traffic, conversion, the market is losing on everything.

Also read: 7 Best Tools and Step-by-Step Guide You Definitely Need For Your Startup

Decline in digital marketing

Organic traffic has been declining since the birth of corona. Researched thoroughly by one of the renowned marketing giants, Neil Patel, here’s what the stats speak of decline:

If you belong to any of the news or health department, you’d sure be high on traffic. Ecommerce stores are also benefitting from corona since people are even storing the extras (not necessities) to make sure they have enough.

Some major luxury items like televisions, washing machines, and others have seen a major drop in sales due to corona.

Strike and gain the market!

With the reports by Bloomberg that says the economy might hit $2.7Trillion, experts have predicted a recession that might follow. Billionaire investors have said that the market has a lot more to go down in order to see a total crash; so, let us not expect this to go for long.

Let’s get straight to the point.

This is the time when you should work harder because others are not. This means you are sure to see less competition and it is much easier to see the results faster. If the market continues to go down, people might not be able to pay their debt. You can easily expect bankruptcy, cut costs or maybe too high anyone could afford.

Simply put, you will see less competition and faster results.

This is the time when you should go out a little (digitally) and buy some market shares. Strike and gain!

While others are shutting down or slowing down, strike and gain the market shares. Do not expect quick returns but in the long term, it will be all worth it.

Whenever the market sees to go down by around 15-20%, it is expected to back up in 540 days. As the market recovers, you will see the revenue coming back to you with more than the expected ROI.

Final thoughts

With 0.4% of mortality rate, coronavirus will surely pass soon without impacting many lives. But for now, practice social distancing as strictly recommended by our honorable PM and avoid going to any crowded place.

Keep yourself near the news channels as much as possible, understand the corona stats, study the signs & symptoms, take the necessary precautions, and DO NOT PANIC.

Considering from a marketing point of view, this is the time to double down but following the requisites and not doing the false. Everyone is afraid of this pandemic but always remember to strike and gain.

In the comments below, do share how coronavirus has affected your business.

P.S. Stay indoors and stay safe.

The post Everything You Should Know About How Coronavirus (COVID-19) is Affecting Marketers? appeared first on SEO Content Studio.

You do that by getting local SEO services at the price that suits your pocket, is it?

Or, you look for paid promotions that bring traffic to your new business website, right?

But, if I tell you there is another way, you could generate free traffic from Google without contacting a professional SEO company, would you trust this?

This is probably the hardest to believe, but this is 90% TRUE for this who are ready to spend some time in their business. It is not going to take too long to rank plus it won’t cost you a penny but a lot of time. Switch to Google Discover. If you are a small business and want to see real-time results, this is the way to go.

Also read: 7 Best Tools and Step-By-Step Guide to Grow Your Startup

What is Google Discover?

It is just like your Facebook, Instagram, and Twitter news feed but will have different news. Google has a feed, can you believe it?

If you use Google Chrome on your iOS or Android device you might have noticed your opening like this. PC or laptop users might not have seen this on their screens. Refer to the image above; this is how Google’s news feed looks like.

Shown to you like cards, you will be redirected to the website you will click and you must be wondering about the logic behind the selection of cards. Well, that is completely based upon your search history and your preferences.

If you are a Google Pixel user

Do you use pixel?

If you have one, you would have seen Discover a lot but chances are that you haven’t realized it.

Okay, now this thing is different than Google news. This looks like your social media feed and this is your Google feed. If you have been seeing some web links previously, Google will show you similar links that might be old. This includes videos, entertainment, sports, festivals or stocks.

Google is positioning your content in the hub which it calls Google Discover. So basically, Google has created another version of Facebook feed based on your preferences. Just like you follow you the hashtags on Instagram, on Google you follow your interests and it will show the related cards to you back on Google on your feed. Similar to your interests, Google shows you the content that might interest you.

Why Google Discover is Important?

The answer is direct and simple: It gives you real-time traffic and this is why it is important. You can generate more than 3M impressions in a month and almost 80, 000 clicks redirected to your website without spending dollars on SEO services. This is great traffic, right?

Along with this, the impressions you get will help you in business branding. Now, why you should care much about the branding?

The bigger the brand, the better the audience and it will also help you rank on Google. Even if you do not have many links on your website but you are a great brand and people have searched you on Google, it will help you rank better.

Hearing out from Google’s CEO:

“Brands are the solution. It is how you sort out the cesspool.”

So, all the impressions that you’d be getting today are going to help you make you become a good brand. If you engage your customers and follow all the necessary principles of marketing your customers are likely to interact with your brand more than 5 times which gives them a ‘loyal member’ badge. Now, you’d want to know how to get traffic from Google Discover.

How to Get Traffic from Google Discover?

You’d be amazed to know that Google Discover attracts traffic faster and is not that complicated. Though it doesn’t give instant results it gives quick traffic organically.

Let’s look at the techniques that you must follow:

Use the HD Images and Videos

With every feed content, the result shows the image which is why it is important to add relevant and HD images to your content. Use images and videos that show the closes relevance to the content you have written. Add great quality images to the headlines and sub-titles that are more likely to see clicks. Happening, relevant, and beautiful images attract more relevant traffic to your content.

Write the Right Content

Everyone believes content is the King but if you do not write the right content Google is not going to show you up in its search results. Even if you are connected with professional content writers make sure they are giving you the right content.

Google suggests the right topics for your website that will give you the right traffic; all you have to do is to follow the trend. If you see suggestions, try using those topics and write content on the topics people are interested in. You would definitely wish to go above your competitors and not copy them. This is the reason why you must write the relevant content and add the concerned images. Connect with your professional content writers and guide them with the requisites.

Maximize your Content

When you are adding content to your website, you would definitely take help from Google to find the trending topics. But, while you are maximizing your content you also need to use accessibility on your website. This means, your website must have visible headlines, sub-titles, and the content must be divided into the right categories. If your website concerns a category but carries different content, you are not going anywhere. Create a simple but easy-to-be-navigated website.

Promote your content on the right platform and add the right backlinks to your website to get the right traffic your website deserves. All you have to remember is that Google Discover is a social feed and you have to add the relevant content to your feed. If you are not adding interesting pieces in the social feed for others, Google is not going to give you the desired rank. Once you put the right efforts you will see the results for yourself.

Before expecting a great ranking on Google through Google Discover you need to make sure that you are website is mobile-friendly.

Analyze the Results

You are not done just after putting your part of efforts to add the right content to your website, there is always more to it. So, how would you see the results?

Planning to redirect to Google Analytics?

Well, to understand your ranking through Google Discover, it would be best to use Google Search Console. Hop on to Google Search Console and log in with your credentials.

In there, navigate to the menu and look for a tab “Discover”. This tab is only visible if you have reached a minimum threshold in the Discover traffic. You will be able to see your performance on Google Discover. Compare your current performance with the previous statistics.

As long as you keep posting blogs, you will see traffic coming through posts right on Google Discover. This is a long-term relationship where content helps you grow through Discover. It cannot be denied that Google Discover has allowed countless businesses to boost up their traffic and you can be one of them.

Conclusion

No matter if you are a fan of Google Discover or not, if you consider it as another platform to grow, it will help you multiple times. Countless marketers have shown data that proves Google Discover is successful in driving traffic to your website and gives you a ranking you deserve. While the other marketers are spending their money on getting the right SEO services to grow their business. If you are still not sure how to grow your ranking with Google Discover, it is suggested to trust a professional SEO company to get the ranking your business needs.

It is time to take advantage of this most amazing channel to drive traffic and boost your sales in less time. If you are focused to drive traffic to your business website and put the right efforts, you will get the desired results.

If you are a great marketer, you should never rely on particularly one channel to drive targeted traffic to your business. Wondering, why?

When the algorithm changes, it will take down your traffic and business website; leaving you wondering the channel to switch to. Traffic is important for any business website and you can only attract targeted traffic if you are focusing on the omnichannel approach.

Also read: The Ultimate Guide to Make Money from Blogging

What is your approach? Have you ever thought of using Google Discover to increase the engagement and traffic on your website? Comment your thoughts down below.

We can help you write amazing blogs and create a website that will attract all the required traffic from Google Discover. You can always rely on our team to get the relevant content and images for giving you the traffic your business deserves. Understand how it works or reach us now!

The post How to Grow Web Traffic Organically With Almost NO SEO or Paid Ads? appeared first on SEO Content Studio.