When it comes to using a location-based strategy to achieve success in digital marketing, seasoned SEO experts start at one place: Google My Business listing.
Considering how Google My Business help SEO, there is enough reason for them to leverage it.
Google My Business is a free tool that offers the greatest impact for businesses seeking local exposure and can potentially be the answer to your question of how to improve local SEO.
The local search results of Google rely on Google My Business listing to show the most pertinent information about local businesses to the users. As such, 84% of the traffic for a local business comes from discovery searches through Google My Business listing.
Given how much Google My Business listing can impact the visibility of your business, one of the first things you need to consider is “how to optimize my Google My Business listing”.
We are here with all the answers regarding setting up your Google My Business profile.
1. Complete your business profile details
The first thing that you need to do in order to improve your Google My Business listing is to create your business profile with accurate and comprehensive information. With ‘near me’ searches increasing by 500% in the last five years, you cannot afford to have an incomplete business listing.
Make sure that the following fields are completed in your Google My Business listing:
- Business name
- Contact details
- Working hours
- Additional fields based on the industry
Google recognizes and ranks completed listings more easily and that is how Google My Business help SEO.
2. Update your Google Posts section
Google Posts is one of the tools that let you connect with users directly in the SERPs (Search Engine Results Pages) and on the Google Map.
If you are still searching “how to optimize my Google My Business listing”, then you cannot ignore the significance of the Google Posts section which is really helpful.
On Google Posts, you can keep your customers updated about:
- Company announcements
- Upcoming events
- Product promotions
- Holiday messages
Most users evaluate online businesses based on their recent posts. So, keep updating high-quality, relevant, and useful content to improve your Google My Business listing.
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3. Use your local contact number
Besides keeping the same contact number among all your listings, it is also important to use a phone number with the local area code. It will help Google understand that you are absolutely local and that is how Google My Business help SEO.
Moreover, if you want to know how to improve local SEO, understand that the phone number used for the Google My Business listing also needs to appear on your landing page or homepage linked to the listing.
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4. Monitor the Q&A section of your listing
The question and answer section are one of the best features of Google My Business that you can use to improve your Google My Business listing.
Basically, in this part, potential customers ask you questions about your business, and you answer their queries. What makes it an important answer to “how to optimize my Google My Business listing” is that it helps you build your reputation in front of the customers.
But, make sure to monitor the section regularly because failing to respond to your customers creates a negative impression about your business which is something, no business would ever want.
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5. Make the most out of Google reviews
Google reviews can be really influential in answering your question, “how to improve local SEO?”
Local businesses that have positive reviews from the customers get more engagements from potential clients. It is one of the proven ways to increase web traffic organically.
Do you Want to know “how to optimize my Google My Business listing” using reviews? Try these two proven methods:
- Consider introducing special offers or discounts for users leaving reviews.
- Respond to both negative and positive reviews.
Keep your calm while responding to the reviews and make sure it shows that you care about your customers.
So, by now you know how to improve your Google My Business listing to bring more customers to your doorsteps. It is time to put these ideas to use and make your products and services reach out to more customers. You will definitely see a considerable improvement in web traffic once you optimize your Google My Business listing.
Do you need more proven tips on how to improve local SEO, or a better content marketing strategy to engage your customers? Get in touch with us today and let us help you in driving the target audience to your business.