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SEO Content Studio stands apart from the competition due to our unwavering pursuit of excellence. We have assembled a team of highly skilled professionals who are passionate about digital marketing. Our expertise lies in blending creative, data-driven insights, and state-of-the-art technologies to create strategies that produce tangible results. As pioneers in performance marketing, we prioritize maximizing return on investment (ROI) and driving substantial business growth for our clients.

Our recognition in the Hindustan Times as one of the top performance marketing companies underscores our remarkable track record of success. We have partnered with businesses of all sizes and across diverse industries in the world, assisting them in transforming their digital presence and achieving their marketing objectives. By merging our industry knowledge with a deep understanding of our client’s unique requirements, we design customized strategies that generate measurable and meaningful outcomes. With our clients in India, the US, the UK, and UAE, we never miss a chance to impress our clients and their clients with our excellent services.

Our Services

As the best digital marketing company, SEO Content Studio offers an extensive range of services that cover the entire digital marketing spectrum. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing and conversion rate optimization, we possess the tools and expertise to amplify your brand’s online visibility and enhance your bottom line. Our integrated approach ensures that every aspect of your digital marketing strategy works in harmony to accomplish your business goals.

Best Marketing Company Delhi

Transparency and collaboration are the foundation of our client relationships. We believe in fostering long-term partnerships grounded in trust, open communication, and a shared commitment to success. When choosing SEO Content Studio, you gain a dedicated team of experts who are invested in your success and will go above and beyond to deliver exceptional outcomes.

As the best content writing company and top social media agency, we understand the significance of effective communication in digital marketing. Our team of talented content writers crafts compelling and engaging content that captivates your audience, reinforces your brand message, and drives conversions. Moreover, our social media experts harness the power of various platforms to create impactful campaigns that attract, engage, and convert your target audience.

The Hindustan Times recognition affirms our industry leadership and the impact we have made on the digital marketing landscape. It is a testament to our commitment to surpassing industry standards and continuously pushing the boundaries of what is achievable in performance marketing.

When choosing SEO Content Studio, you opt for nothing less than the best digital marketing company. Join the ranks of businesses that have experienced the transformative power of our services. Together, we will redefine success and revolutionize your brand’s online presence. If you are looking for the best marketing company, you have come to the right place.

Unlock your business’s full potential and embark on a journey of unparalleled growth and success with SEO Content Studio. Contact us today to witness the future of performance marketing firsthand.

The post SEO Content Studio: Empowering Businesses as the Best Digital Marketing Company appeared first on SEO Content Studio.

1.    Understanding your mission and values

If you want to rebrand your business, the first thing you need to do is understand your company’s mission and values. It would be best to consider the things that make your company special. You should answer questions like why your company exists and what important values it has to offer?

Also Read: Top tested and unique 7 social media engagement tricks

2.    Create a rebranding strategy that works with your current branding

Once you start living by your mission and values, you need to develop a rebranding strategy that will work for you faster and more efficiently than your last strategy. If you are doing a partial rebrand, ensure that you consider the existing brand assets. It is important to build a brand that is consistent if you want to excel.

A consistent brand will help increase the value of your company. It reinforces your position in the marketplace and attracts better customers. On the other hand, inconsistency leads to mistrust and confusion. If you are unable to create a strategy that works well for your brand, reach out to experts like us for the job.

3.    Consider the market and your competition

Now, you have developed workable strategies for rebranding. It is important to make detailed research on your competitor and what strategies he follows. Find out what they do as this will help you discover how to stand out from them. You also find out your true value proposition. Your new brand should be relevant and fresh.

Ensure that nothing is similar to that of your competition, as this can hurt your business. Do not use a generic logo. You should showcase the areas in which you are better than your competition. You can rely upon an expert digital marketing agency like us to help you analyze the competitor strategy for your business and create a plan of action for you.

Also Read: The ultimate 7 strategies to grow your eCommerce business

4.    Prioritize teamwork

Every team of a company is its backbone and prioritizing your team can take you the desired heights without putting much effort. Make sure you consider their ideas as some of the best ideas can come from an employee you did not expect. Always remember that your team is the voice and face that will represent your brand to your customers.

5.    Rebuild your brand identity

Rebranding your business is a complex process that good things take time. However, if you do not plan it carefully, you may quickly go off the rails. Sometimes it may be right to retain a few old brand elements such as your brand color, logo, palette, etc. Make sure you access your brand fully to determine if these elements should be kept or modified.

It is very important to have a well-designed company logo, and you don’t have to spend so much to get one. Make sure your website has a strong and modern design, as this will help you gain trust from your customers.

6.    Share a word of rebranding

Now, you should show the world, your new brand. Ensure that you plan the rebrand launch and have answers to why you planned to rebrand, what is your goal, what is new about this rebrand, and everything else that makes you stand out from your competitors. A carefully planned rebrand launch will help you reduce the risk of having your customers confused. Ensure that you clearly showcase the story behind the rebrand.

Conclusion

Rebranding your business shows that you are committed to growth and diligently walking towards the road of success. The best way to do it is by clearly mapping out the workable strategies. Though change may not be easy sometimes, it can pay off in the long run. In all, always consider the best strategies to help you grow your small business. If you need an expert marketing agency to handle the job for you, reach out to us today for professionals and you know, there is an expert by your side to get it all done for you.

The post 6 Rebranding Strategies To Escalate Your Small Business Growth appeared first on SEO Content Studio.

With the changing online marketing strategies, social media is taking a new turn every day. The recent ban on numerous social media apps has left many millionaires, jobless. Now, if there is something that they have, is the legit social media engagement. The swiftness of changes in the digital marketing trends has given us a chance to enhance organic social media engagement, something that will never change.

If you are planning to work for real to boost your social media engagement, make sure that your social media marketing agency is following some ground rules. When it comes to online marketing, SMM Instagram is stealing the show. Let us quickly get straight to the brands and check out the social media engagement tricks 2020 that they are following.

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Below mentioned are 7 best social media engagement tricks 2020 that can help you boost your engagement.

1. Intriguing user-generated content
2. Instagram reels
3. Facebook groups/ Instagram engagement groups
4. Collaborations
5. Virtual engagement
6. Leveraging in-app features
7. #secret hack
   

   1. Intriguing user-generated content

If you are wondering how any established social media marketing agency manages to grow their social media, there is no wonder to that. They are following the traditional social media hacks that are still trending. Before you look for the latest social media hacks 2020, follow these old hacks that will give you more growth and the number 1 hack is the user-generated content.

For example, a footwear brand encourages its audience to use their hashtag whenever they post a photo of their footwear. When a user does the same, the brand shares it to their story and add it to the relevant highlight. It shows the audience that the brand cares about their contribution. With this hashtag community, you are solving a problem. You can create groups on Instagram as well. When someone uses your hashtag by posting your brand product, add them to your community where every member will play a role.

2. Instagram reels

#feelkaroreelkaro is the most trending and hot topic of the town. After the ban of TikTok, Instagram has introduced a similar feature in the app where people can create videos, add music, and other effects. This is similar to what TikTok was offering. All the audience of the banned app is now on Instagram and the app has doubled its users in lesser time.

When it comes to online marketing strategies, videos have been on the top and Instagram reels have given every user a platform to create a maximum of a 15-sec video where you can add the relevant hashtags and add to your feed and in the explore section. So, how do you plan to benefit from the Instagram reels?

Read how to use Instagram reels

3. Facebook groups or Instagram engagement groups

We all have been a part of some or the other Facebook groups, which is a tight-knit community where like-minded people are connected to collaborate with the brand. You can choose to keep the group open where anyone can join or choose to add some filter questions where the user has to answer some questions. You decide the reason to create a group.

As we move ahead to the Instagram groups, there are countless engagement groups that allow you to follow everyone in the group and engage in each other’s posts. This is the most trending social media hack that is going viral. When a new Instagram account comes to business, it struggles to attract new and genuine followers and when you are engaging in such engagement groups, you got that all for free. The only con is, you got to be a little free for this job.

4. Collaborations

This is nothing new but the way it is done has been changing. When you see a social media marketing agency showing off their number of followers, or any other page doing something similar, you crave for it, right?

Well, it happens to everyone, and most importantly to new account users that are struggling to find more followers. This is when the term “collaborations” jumps in and it doesn’t mean to contact the paid influencers to promote your account. Let us get this right. Do you have a cool friend with thousands of fan-following?

If so, you can request them to give you a shoutout or collaborate with you to promote your products/services/page. Even if they have a thousand followers, you might get some. But make sure that you have enough content on your page, that can be loved.

5. Virtual engagement

Networking is a vital component of social media and online marketing. If you have a social media platform and you want to grow, virtual engagement is important. By virtual engagement, we mean to bring in webinars, live chats, live FAQs, or interactive sessions where your audience can engage with you in real-time.

In early 2020, Facebook introduced Messenger rooms for live chat options taking live broadcasting to a whole new level. You can add selective members to the group and create a virtual event. For example, if you are a footwear brand and you have launched a new product, you can benefit from the virtual event, especially during the pandemic for social media engagement.

Amid this pandemic, the COVID-19, you can benefit from the virtual events online and engage with your audience.

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6. Leveraging in-app features

Every social media application has its own feature that allows the users to explore and experiment limitlessly. This year, Facebook, Instagram, and Pinterest have introduced amazing new features like in-app shopping features on Instagram and you can upload videos on Pinterest. This is too good to be true but actually worth it for social media engagement.

These features have allowed any user to go limitless and explore social media marketing and benefit from the innumerable features that it offers to grow your social media engagement. It is you, who has to create the right balance between all these features.

7. #secrethack

Well, you might be waiting for this secret social media hack for long. When you have used all the above-mentioned social media tips and tricks for branding, it is important that you remain consistent and mark your success. Most of our clients tell us that one month of social media marketing didn’t give them results but the behind story is, if you put efforts on your social media it will go viral but when you stop, your audience will start leaving and once they leave, it is a nut-cracking task to gain your audience back.

So, yes! The secret hack is to remain consistent as it lays a strong foundation in boosting your social media platforms and gives you the desired success. So, if you are planning to become a social media star, you can rely on our social media marketing services or if you plan to DIY, consistency is the key to success.

The post Top Tested and Unique 7 social media engagement tricks 2020 appeared first on SEO Content Studio.

The impact of COVID-19 on Amazon affiliate programs

There is no denying the fact that amazon affiliate marketing has been the hottest marketing trend but recently in May 2020, Amazon announced steep rate cuts that meant less income for online publishers. Countless YouTube stars that were drawing a handsome amount from amazon affiliate program are disappointed in the recent news by Amazon. The whole world has been facing a crazy crisis that mostly includes the slashed paychecks and a job-loss in almost every industry.

The co-founder of Income School, Jim harmer in a YouTube video said, “It’s right at this moment that Amazon decided, let’s slash everybody’s paychecks 50%, while Amazon itself is skyrocketing. It’s ridiculous.” Jim is one of the hundreds of thousands of members of the Amazon affiliate program and there are thousands of other brands that have been promoting Amazon’s products through affiliate marketing.

What Amazon says…

While the world has gone crazy about the slashed paychecks from Amazon, the brand refused to comment on any of the feedback that talks about Amazon affiliate marketing. A spokesperson commented on the situation by stating the announcement as not being a result of the pandemic. He said that Amazon regularly evaluates their offerings to make sure they compete with broader industry and maintains its standard industry practices to offer a fair share.

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Where are we now? What can be done after the Amazon affiliate program?

After the dissatisfying statement from Amazon about affiliate marketing, online publishers are making way to other affiliate programs. Almost every marketer looked out for other best affiliate programs. After the #stayhome #staysafe movement, businesses around the globe have been struggling to make ends meet which brings us to the question, what now, after Amazon affiliate program?

But well, in the world of digital marketing, there are countless solutions to one problem. When Amazon made the online publishers felt alone in affiliate marketing, there are some of the best affiliate programs that users can rely upon. Let us cut to the chase and discuss some of the top and best affiliate programs that are hot and trending.

5 best affiliate programs for online publishers

If you have been hurt by the Amazon affiliate program, this guide is for you. After generating lots of traffic on your website, you can rely on these trending yet best affiliate programs that can help you generate a pretty income. Let us begin from the hottest to trending…

1. Work from home make money online

This is the HOTTEST affiliate marketing option that can make anyone fall for it. Half of your audience might be at home or working from home for slashed paychecks. In this time of recession, people need money. Many have lost their jobs and now they need more money. That brings out people to find a new job that helps them to make ends meet. Here are a few offers:

• ClickBank courses on how to make money online
• Online education courses
• Investment offers
• Online surveys
• Freelance job listing sites

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2. Online dating

Another trending affiliate program is online dating sites that currently offering only chat and call options. “Meet hot girls near you” may not be working these days since, the world is following #socialdistancing #staysafe #stayhome that has made them look for online dating sites to try their luck. Here are a few offers:

• Live chats
• Adult push
• Online dating
• WebCam offers
• Senior dating

3. Healthcare products

COVID-19 has given everyone, scary chills and we all are scared to move out of our homes which is why we are following #stayhome #staysafe movement. But there are times when you have to go out for emergency house supplies. That calls for numerous healthcare products. This is the trending affiliate program that online publishers are using. Here are a few offers:

• Online medical advice
• How to stay healthy when you are working from home
• Online advice on how to cope with stress
• How to protect your business during the pandemic?

4. Work from home equipment

If you are someone who is ditched by the Amazon affiliate program, in the list of best affiliate programs, this is sure to give you a kick. The world’s major population is working from home and they do need a great choice of equipment including laptops, keyboards, lamps, comfortable chairs, etc.

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5.    Online streaming platforms

Do not miss to add online streaming platforms to your website for affiliate marketing including Netflix, Prime video, adult gaming, article focusing on what to watch, etc.

Affiliate marketing tips for online publishers

As quoted by a great marketer, “The affiliate marketing industry seems to do better when there is an uncertainty in the economy.” Be smart about your money and keep your health a priority than making money. There are some of the best affiliate programs available for marketers even when Amazon affiliate marketing has left its users behind. All you need to do is to make a wise choice.

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This is a hard time for everyone and it is important that you keep safe while keeping up with the latest digital marketing news. Speaking of affiliate marketing, you can choose from the above options and get started with it. If you are looking for a quick tip or detailed advice on affiliate marketing or any other digital marketing offerings, reach out to us at hello@seocontentstudio.com

#stayhome #staysafe

The post How COVID-19 has Impacted Affiliate Marketing? What Works? appeared first on SEO Content Studio.

On June 28, 2020, the Indian government announced Chinese application ban in India that included 59 apps like TikTok, UC Browser, Share IT, Beauty Plus, Shein, Club Factory, and many more. This could be one of the major social media updates this week. Speaking of these social media updates 2020, there could be nothing more saddening for the renowned stars that were making money from most of these apps. Undoubtedly, the Chinese application ban in India could be considered as a way to begin the boycott of Chinese products and services. On the other hand, it might be an unexpected loss for some of the Indian digital marketing and advertising agencies that were promoting TikTok ads.

According to the sources, “These apps have been there for a long time, and there are some privacy and security issues with them including the risk of data going out of the country.” As per the Ministry of Electronics and IT, they have received numerous complaints about the misuse of mobile apps and the theft of users’ data for selling it to foreign servers. Safeguarding the privacy and data security of 130 crore Indians were seen in danger.

What will be the impact of the ban on TikTok and other Chinese apps?

With these social media updates this week, there has to have an impact on the ban on Chinese apps. It may not impact much the Chinese market but it is a major setback for numerous marketing giants with global ambitions.

The rising tensions between India and China have called for the biggest social media updates 2020 with Chinese applications ban in India. It has impacted the country in numerous ways:

An opportunity for competitors

Bol Indya and InMobi, the rivals of TikTok, welcomes the Indian government’s move on the banned activity. They say that this social media update news will change the history of Indian social media platforms as the Indian companies will be able to serve value to their customers by maintaining the Indian culture and prioritizing the data security of the users.

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The ban is legally sound

When the analysts spoke on the latest social media updates news, they considered the impact of the ban on the Chinese market than on India as the apps were majorly relying on the Indian market for revenue, which is now gone. Speaking legally, it is sound as it would not be a challenge anymore for the National Security Council to worry about the users’ online security. The competition threat will also move down but the ingenuity of the ecosystem will slow down.

No Loss No Profit for India

From the trending social media updates 2020, the Chinese application ban in India will probably not affect the Indian market in terms of revenue. TikTok reported more than 100 million monthly active users only in INDIA. When the application was banned in India in 2019 for a week, ByteDance, the developer of TikTok reported a loss of $5,00,000 a day.

India has always been the biggest market for China to drive revenue which is now, due to the ban, would be lost. The tension amongst the two countries is probably going to charge a heavy penalty on China.

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Increasing unemployment

Countless Indian TikTok stars have faced an uncertain future after the ban. One of the biggest social media updates this week, the Chinese application ban in India, importantly, TikTok, has left many budding stars, unemployed. There was a time when people searched, “YouTube vs TikTok”, and undoubtedly, this Chinese app has seen tremendous growth in India. But, with the recent ban under the social media updates news, many have become jobless as YouTube is not a platform to give anyone a growth like this. It is rather a reputable platform by Google that supports genuine and organic users.

Conclusion

There were many Chinese applications that were linked to controversies regarding data privacy and the misuse of sensitive information in an unauthorized manner. This called for one of the biggest social media updates this week, Chinese applications ban in India, which is legally sound, to a major extent.

Needless to say, the ban has already affected more than a million users of India that are not being able to use the blacklisted apps. Their only source of income is now gone with the ban. The ban has definitely allowed the advertising agencies to rethink the new influential strategies to grow their brand. While on the contrary, giants like Instagram and YouTube are still enjoying an increased number of marketing opportunities in the Indian market.

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If you are someone looking to brand their business on YouTube or Instagram, waste no more time and connect with us at hello@seocontentstudio.com for a quick discussion on how SEO Content Studio can help you grow with these platforms. We never supported any of the Chinese apps and are following all the organic growth strategies to promote our customers’ business. Give us a shout out on our social media platforms, if you are with us. #digitalairstrike

The post 59 Chinese Application Banned in India Including TikTok, Hello, UC Browser | Social Media Updates appeared first on SEO Content Studio.

Considering how Google My Business help SEO, there is enough reason for them to leverage it.

Google My Business is a free tool that offers the greatest impact for businesses seeking local exposure and can potentially be the answer to your question of how to improve local SEO.

The local search results of Google rely on Google My Business listing to show the most pertinent information about local businesses to the users. As such, 84% of the traffic for a local business comes from discovery searches through Google My Business listing.

Given how much Google My Business listing can impact the visibility of your business, one of the first things you need to consider is “how to optimize my Google My Business listing”.

We are here with all the answers regarding setting up your Google My Business profile.

1. Complete your business profile details

The first thing that you need to do in order to improve your Google My Business listing is to create your business profile with accurate and comprehensive information. With ‘near me’ searches increasing by 500% in the last five years, you cannot afford to have an incomplete business listing.

Make sure that the following fields are completed in your Google My Business listing:

• Business name
• Contact details
• Address
• Category
• Website
• Description
• Working hours
• FAQs
• Images
• Additional fields based on the industry

Google recognizes and ranks completed listings more easily and that is how Google My Business help SEO.

2. Update your Google Posts section

Google Posts is one of the tools that let you connect with users directly in the SERPs (Search Engine Results Pages) and on the Google Map.

If you are still searching “how to optimize my Google My Business listing”, then you cannot ignore the significance of the Google Posts section which is really helpful.

On Google Posts, you can keep your customers updated about:

• Company announcements
• Upcoming events
• Blogs
• Product promotions
• Holiday messages

Most users evaluate online businesses based on their recent posts. So, keep updating high-quality, relevant, and useful content to improve your Google My Business listing.

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3. Use your local contact number

Besides keeping the same contact number among all your listings, it is also important to use a phone number with the local area code. It will help Google understand that you are absolutely local and that is how Google My Business help SEO.

Moreover, if you want to know how to improve local SEO, understand that the phone number used for the Google My Business listing also needs to appear on your landing page or homepage linked to the listing.

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4. Monitor the Q&A section of your listing

The question and answer section are one of the best features of Google My Business that you can use to improve your Google My Business listing.

Basically, in this part, potential customers ask you questions about your business, and you answer their queries. What makes it an important answer to “how to optimize my Google My Business listing” is that it helps you build your reputation in front of the customers.

But, make sure to monitor the section regularly because failing to respond to your customers creates a negative impression about your business which is something, no business would ever want.

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5. Make the most out of Google reviews

Google reviews can be really influential in answering your question, “how to improve local SEO?”

Local businesses that have positive reviews from the customers get more engagements from potential clients. It is one of the proven ways to increase web traffic organically.

Do you Want to know “how to optimize my Google My Business listing” using reviews? Try these two proven methods:

• Consider introducing special offers or discounts for users leaving reviews.
• Respond to both negative and positive reviews.

Keep your calm while responding to the reviews and make sure it shows that you care about your customers.

Summing up

So, by now you know how to improve your Google My Business listing to bring more customers to your doorsteps. It is time to put these ideas to use and make your products and services reach out to more customers. You will definitely see a considerable improvement in web traffic once you optimize your Google My Business listing.

Do you need more proven tips on how to improve local SEO, or a better content marketing strategy to engage your customers? Get in touch with us today and let us help you in driving the target audience to your business.

The post Top 5 Ways to Optimize Your Google My Business Listing | SEO CONTENT STUDIO appeared first on SEO Content Studio.

One of the most dominating market trends of the last five years has been the steady growth of eCommerce ventures. When it comes to the eCommerce business in India, the number of online sellers and the keen buyers has increased in tandem.

In fact, reports suggest that e-commerce sales hit over $4.2 trillion in 2020, which was up from $3.5 trillion in the previous year. Going by the current scenario, more than 15.5% of global retail sales all over the world will happen online.

Of course, you would want to get your share of this pie too, but an eCommerce business does not run on the principle of ‘if you build it, they will come.’ You need a structured eCommerce business plan to make the most of this market trend.

On that note, here we are with our proven and tested 7 strategies to grow your eCommerce business effectively this year.

1. Increased focus on content personalization

Giants like Netflix and Amazon are leveraging content personalization as a part of their eCommerce business model, and it is time for you to follow their lead.

After all, potential customers will be more inclined to buy from your store when your eCommerce business model showcases products that are relevant to them. Everyone is looking out to personalization.

As content personalization is among the top 16 eCommerce business Ideas of 2020, here is a list of criteria you need to consider:

• Demographic information, like language, gender, and location.
• Previous interactions of the customer on your website.
• Time of visit, as in, the time of the day or month.
• Declared interests of the customer.

So, one of the 7 strategies to grow your eCommerce business should be to personalize your display of shipping information and product recommendations based on customer location.

2. The smart bidding approach on Google Ads

Pay attention to smart bidding techniques if you run advertisements or shopping campaigns on Google Ads to grow your eCommerce business in India.

Google uses machine learning to optimize your bids and deliver better results. The advanced machine learning system uses signals like location, OS, language, and more to set the right bids.

You can make smart bidding a part of your eCommerce business model based on the given targets:

• Maximize conversions
• Target ROAS (Return on Ad Spend)
• Target CPA (Cost per action)

What makes smart bidding one of the top 16 eCommerce business ideas of 2020 is that it saves you time to invest in other campaigns.

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3. Omnichannel marketing is the way to go

Consider a situation where a customer began the purchasing process for your product on their smartphone but had to stop it midway and continue on desktop.

Can they pick up from where they left? Or do they need to start again?

If the answer to that second question is yes, then omnichannel marketing is still not a part of your eCommerce business plan.

Keep in mind that prospects would want to use multiple channels like social media, smartphones, emails, and more to interact with you. You will lose customers if you fail to cater to any of these channels used for eCommerce business in India.

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4. Email marketing solutions

When looking for the top 16 eCommerce business Ideas of 2020, remember that bringing customers back to their abandoned shopping carts has to be one of your targets.

Making email marketing an important part of your ecommerce business plan will be highly effective in this regard.

Here are the most important types of emails that you should send to your customers, as per your eCommerce business model:

• Welcome emails
• Holiday emails
• Win-back emails (for the inactive customers)
• Replenishment reminders
• Recommendations based on their browsing and purchase history
• Purchase follow-up
• Order confirmation

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5. Influencer marketing and shoppable posts on Instagram

Did you know that 130 million Instagram users click on shopping posts each month? That is reason enough to include it in our 7 strategies to grow your eCommerce business.

Shoppable posts form a crucial aspect of an eCommerce business plan because it lets customers purchase your products directly on Instagram. Users are more likely to complete the purchase as they do not face the hassle of leaving the app to reach your website.

Influencer marketing also has a huge draw for an eCommerce business in India. You can combine it with the shoppable posts to get the best results.

6. Targeting existing customers

Your ecommerce business model needs to pay as much attention to the existing customers as it does to the new or potential customers.

At the end of the day, your loyal customers will:

• Have a higher rate of conversion.
• Add more products to the shopping carts.
• Generate more revenue with each of their visits to your website.

One of the top 16 ecommerce business Ideas of 2020 is to make a customer loyalty program a part of your ecommerce business in India. It will give your existing customers the incentive to shop more from you.

7. Better use of user-generated content

Your potential buyers usually consider the opinions of your existing buyers in making their purchase decisions.

User-generated content answers three very important questions that prospects generally have:

• What do existing customers think about the product?
• How are they using the product?
• What are the benefits being derived from the product?
• Overall review of the product?
• Should they use it or not?

The top 16 ecommerce business ideas of 2020 will mean nothing if you cannot convince your prospects that you already have a loyal group of customers.

So, start a hashtag on social media to let people easily find user-generated content for your business. Also, do not forget to repost users’ content on your social media pages to show your appreciation.

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Bottom line

Go ahead and use these 7 strategies to grow your eCommerce business to come up with better ways to market and sell your products. The growth trend of eCommerce is showing no signs of stopping, which makes it the perfect time to put your eCommerce business plan in action. So, get to work from today because digital marketing is never going to stop. All you have to do is to buckle up and do something experimenting every day.

If you do not see the expected results with your present strategy, come to us and we will change your strategy to derive results you expect. Connect with us through skype of our email id to reach out to us, if you need any assistance with creating a content marketing strategy, for YouTube channel optimization, or social media marketing.

The post The Ultimate 7 Strategies to Grow Your Ecommerce Business with SEO Content Studio appeared first on SEO Content Studio.

And, if you also have a YouTube channel whose views are showing a steady increase, then it is high time for you to understand the algorithm behind how to monetize YouTube video in 2020. It is not even that difficult to monetize your channel if you just follow the right guidelines set by the platform.

So, without further ado, let us get you started on how to monetize YouTube channel to help you start making money, just like your favorite YouTuber.

4 rules of how to monetize YouTube channel

Before getting into the process of how to monetize YouTube channel 2020, you need to know the 4 rules of money-making on YouTube or that is better known as the eligibility criteria to begin earning from your YouTube channel. Here are the latest guidelines from YouTube.

• You must have at least 1,000 subscribers on your YouTube channel.
• Your videos must have 4,000 watch time hours for the last twelve months in order to monetize.
• You must comply with the guidelines and policies of YouTube.
• You must set up an AdSense account.

So now, that you have a basic idea of how to do youtube marketing by monetizing your channel let’s explain the factors of how to monetize youtube channel 2020 in detail.

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Understanding the YouTube Partner Program

We have already addressed the latest eligibility criteria of how to monetize YouTube video 2020 briefly in the four guidelines mentioned before.

Abiding by all the four requirements of how to monetize YouTube channel will make your account be accepted in the YouTube Partner Program (YPP).

The fact that you need 1,000 subscribers is pretty self-explanatory when it comes to how to monetize youtube channel. So, let’s get to the 4,000 hours of watch time aspect, which is a bit complicated.

Keep four things in mind while learning how to monetize youtube channel 2020:

• Only the watch time of the last 12 months count to get into the YPP.
• Live streams and unlisted videos are counted in the total watch time.
• Watch time of deleted videos are removed from the channel’s total watch time hours.
• Channels are removed from the YPP whenever the watch time falls below 4,000.

Click on your logo at the top right-hand corner of the page, and check your analytics regularly from YouTube Studio Beta. Also, learn how to do youtube marketing to make sure the watch time never goes down. There are countless YouTube automation tools, out of which Tube Buddy is our favorite. This tool helps you analyze the trending keywords and the algorithm behind video marketing.

Following the YouTube rulebook for monetization

YouTube constantly keeps an eye on the channels in the YPP to make sure that they continue to meet the guidelines and policies of the channel.

The aim of the platform is to find the right balance between advertisers, viewers, and creators. So, its guidelines on how to monetize youtube video 2020 are pretty comprehensive. If you are wondering how to monetize youtube channel, then start by familiarizing yourself with the YouTube rulebook.

The easiest tip we can give you on how to monetize YouTube channel 2020 by following the guidelines is to connect with experts. If you are in doubt about whether a video is inappropriate, there is a high chance that it is. This is when you must connect with us to understand more about YouTube channel optimization.

So, before getting into how to do YouTube marketing, you can reach out to us and know more about our services.

Copyright policies vs. monetization

Knowing how to monetize youtube video 2020 also involves understanding the copyright policies of YouTube. Basically, YouTube does not want you to use other people’s videos without their permission. This is the most important aspect of understanding how to monetize youtube channel.

If you know how to monetize youtube channel 2020 by keeping third party content in your channel, make sure that your adding value to that content through:

• Your original commentary
• Editorialized statements
• Educational statements

However, even this might not be enough to satisfy the YouTube guidelines of knowing how to monetize YouTube video 2020. Copyright is, for the most part, a gray area on YouTube. It is better to avoid third-party work as much as possible if you want to get through to how to monetize youtube video 2020.

Linking your Google AdSense Account with the YouTube channel

It is not just about learning how to monetize youtube channel. You also need to need to know how to do youtube marketing and how YouTube pays you.

You need a Google Adsense account to give YouTube a way to pay you. The following are the factors to know about how to monetize youtube channel by having an Adsense account:

• You can use your existing Adsense account for monetization.
• Multiple channels can be connected to one Adsense account.
• An Adsense account can be set up during the YPP application process.

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Applying to the YouTube Partner Program

By now, you must have enough knowledge about how to do YouTube marketing or how to monetize YouTube channel. You have probably hit all the requirements of monetization. Now, you only need to apply to the YPP to start earning from your videos.

Applying to the YPP is easier than knowing how to do youtube marketing, but the platform might take a month to a year to make a decision.

Some channels are approved in a few days, but that is not a common occurrence. Now that you know how to monetize youtube video 2020 and have applied for it be prepared to wait for a month to get YouTube approval.

If it takes longer than a month, then it means your channel has been placed under further review. A channel is manually reviewed by YouTube, so it takes a while to get their verdict. In the meantime, keep improving your channel and learn more about how to do YouTube marketing by contacting us.

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Endnote

You are now armed with enough knowledge about how to monetize youtube channel 2020 to start taking the right steps in that direction. Our final bit of advice on how to monetize youtube channel 2020 is to not be disheartened if YouTube rejects your application. Just review your videos and make the necessary changes to apply again in 30 days’ time. If you think you need help at any point, you can always get in touch with us. Good luck!

The post Top 5 Ways of How to Monetize Your YouTube Video In 2020 appeared first on SEO Content Studio.

Never before in our lifetime had we seen this kind of crisis, which is a catastrophic combination of a humanitarian and a financial crisis happening on a global scale.

From the perspective of digital marketing, the pandemic brought in a major transformation in digital marketing trends 2020 due to the considerable changes in consumer behavior. After all, right from the way people worked to their purchasing patterns, everything has been fundamentally altered during this time.

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And, even as everything slowly returns to normal, these new trends in digital marketing are here to stay for the year and maybe even after that.

So, on that note, let us take a look at the top trends to rise in the digital marketing world after COVID-19. What you can expect from these tactics is, they would stay.

Value over cheaper pricing will always win

The pandemic showed that in the face of uncertainty, people will always choose value over buying cheaper goods. This is certainly going to have an impact on digital marketing trends in 2020. Let’s explain the digital marketing trends 2020 further with an example.

Suppose there is a company that sold masks at a higher price than most other competitors. Yet their demand remained higher during the pandemic and even after people were getting back to business because of the new trends in digital marketing.

The reason behind this is the scams on low-grade and faulty masks made people cautious about buying cheap masks. They didn’t hesitate to go for the more expensive product to get better quality.

The 3 takeaways

We have three major takeaways in this situation:

• People are looking to buy products that they can trust rather than sacrificing quality for getting a good deal.
• The digital marketing trends 2020 needs to focus on creating a marketing strategy aimed at creating greater brand awareness.
• Building trust is valued even more during the times of misinformation and fake news.

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Gain less but never lose again

Loss aversion attitude is something that is engrained in the human mind. The effect of this was more evident in what happened during the early days of the spread of the virus. The term loss aversion refers to the fact that people would rather avoid losses than acquire gains.

Our mind is hard-wired to make sure we avoid losses, and digital marketers understand this really well.  The uncertain situation due to the pandemic, especially at the initial stage, increased this loss aversion attitude of people. One of the new trends of digital marketing that came up as a result of this was leveraging sales by focusing on the loss aversion mindset of consumers.

Increased skepticism of the customers

When it comes to ads and media coverage, we noticed two updates during the pandemic:

• Screen time increased for everyone as they were glued to their screens as a child is to his Legos.
• Conspiracies about the spread of the virus, political spins, the strangest cures, flat-out lies, and half-truths flooded the television and the internet.

But people soon started realizing the amount of misguidance that was happening around. This put the consumers on a higher alert about the things that were broadcasted to them.

Better customer experiences

One of the other new trends in digital marketing that emerged was the focus on delivering relatable and real customer experience in order to ensure greater customer retention.

Digital marketers will increasingly focus on making customers understand the value of their products. This will be done through greater customer interactions and by adopting a personalized approach.

So, greater emphasis on personalization and interactive content is going to become an absolute must in the days to come.

Non-digital advertisement is again a failure

Signs, billboards, and all other kinds of outdoor advertisements have been witnessing a steady downfall even before the pandemic hit the world. COVID-19 simply ramped up the rate of decline, as it increased the focus on online marketing in digital marketing trends 2020.

Responsible factors

Two factors that were responsible for this are:

• The lack of time spent outdoors especially during the pandemic.
• Increased screen times while staying indoors as there is no other choice.

However, things will continue moving in this direction even after the countrymen leave their homes again.

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New channels of digital marketing

Following the digital marketing updates, it gave the businesses and the marketers a closer look at how going digital is considerably more beneficial in terms of resources used and results achieved.

With digital ads, marketers can leverage video content, use artificial intelligence, and so on. Moreover, content marketing ensures greater customer retention than physical ads through personalized and interactive content.

In the end, there’s no going back to the traditional ways even after the pandemic is over as there is an increase in nationwide usage of the internet including digital marketing platforms.

Step towards agile marketing

COVID-19 was a lesson in agile marketing, which has to be one of the major digital marketing trends 2020 to shine brighter.

The response required for COVID-19 was unusual in the fact that messaging had to be different based on where in a country (or the world) the brand was targeting.

One-size-fits-all marketing was definitely not going to make the cut for digital marketing trends 2020 as the trend follows personalized marketing.

Trying the same marketing techniques for all meant, showing empathy where people had overcome the crisis or directing people to stores where the infection was still peaking.

The digital marketers learned that in order to keep up with the new trends in digital marketing, they need to respond to changes fast and in a way that appeals to the target audience.

Bottom line

The comprehensive marketing impact of COVID-19 on brands, agencies, and consumer habits are yet to be known completely. However, leave no doubt in mind about the impact of the aforementioned new trends in digital marketing. So, it’s time for digital marketers to buckle up and be prepared for any results while they continue their quest to find new opportunities.

Digital marketing has given ways to the birth of countless channels and none of them is behind the race. With every platform growing every day, businesses are being challenged to find a new and creative way to ensure customer retention. There are more than 35% of businesses that are struggling to find their way to online marketing tactics.

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If you are one of them, take a little time from your offline business and spend a little online and find a way to grow your business during the pandemic. In case you are troubled with finding a worthy solution, you can always count on us for a forever solution when it comes to social media marketing, or branding service including YouTube promotion or even if you just want to create your online presence, to begin your online journey. Connect with us today and let us help you with your personalized business growth plan during the pandemic. SEO Content Studio can help you. Reach us at hello@seocontentstudio.com

The post 7 Important Digital Marketing Trends in 2020 Post COVID-19 appeared first on SEO Content Studio.

In fact, 37% of the employees are ready to accept even a 10% pay cut to continue to follow a work from home policy. The employers couldn’t be more ready to make this happen as reports suggest that more than a third of full-time workers are expected to work remotely in ten years.

But, as any employer would invariably agree, setting up regulations for remote work is remarkably different from having rules and standards for the office.

So, before setting up the work from home policy in 2020 for your business, take a look at the top 7 features of the policy. Then follows, why you should follow a work from home policy in 2020.

Availability of employees

Do you want your employees to have the opportunity to work from anywhere during or beyond the pandemic crisis?

If so, then you need to state your availability expectations in the policy in order to save it from any kind of breach in the near future.

You can make it absolutely mandatory for them to be present from 10 a.m. to 6 p.m. Or you can let your employees have a flexible work schedule. Ensure sure that you outline the clause in the policy.

Setting availability requirements right from the beginning in your work from home policy will eliminate the probability of misunderstanding between your employees in the future.

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Requirements for work positions

Not every job position is suitable to go for remote working and some organizations might not have any position for remote jobs at all.

In such scenarios, it is important for every organization to mention each and every clause from the beginning about the possibilities of availability of a work position. This will eliminate any future inquiries, requests, or indifferences about working from home.

However, if you’re in a position to let a section of your employees work remotely, state that in your employment contract as well. Carefully analyze your operating model and decide on the work that can be done outside the office. Setting rules before is better than regretting tomorrow.

Measurement of Productivity

The work from home policy in 2020 needs to specify the way you will measure the productivity of the employees. The way we used to work is going to be different after the pandemic.

You have a couple of ways to measure their productivity. You can take into account the number of projects handled, time spent on particular projects, the number of client exchanges, and so on. The important thing here is to focus on the outcome of your work from home policy, and not the number of hours spent.

Responsiveness of employees

When we work remotely, responsiveness can turn out to be a major issue if the expectations regarding communication are not clarified from the onset.

So, lay down the ground rules for response time and modes of communication. It will lead to a healthy relationship between the supervisors and employees as nobody will have issues about being left in the dark or productivity concerns.

Tech Support

On-site tech support is offered in almost all companies, but remote tech support is something that most companies are yet to address. It will be helpful if you can offer tech support even remotely and outline what the employees should do when they have technical difficulties.

Technical glitches can occur anytime, but it is important to have a plan of action to ensure that the work goes on smoothly without a halt.

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Necessary equipment

An important part of your work from home policy 2020 in the times of pandemic should be stating the tools you are willing to offer the employees to help in completing their work.

Ask yourself:

• Are the employees expected to have their personal laptops or computers? Point it out in the contract.
• Do they need to have an internet service that meets a particular speed requirement?
• What are the video conferencing apps or other tools that need to be present on their computers? List it all out.

It is your responsibility to make sure that there is no ambiguity regarding the equipment they need to work remotely for your company. Specify everything in the work from home policy.

Physical Environment

Many organizations have an issue about where the employees are working from when they are working remotely. Of course, that is completely understandable because you might have safety concerns for the employees and also your own database.

When employees are working from the office, you could generally assume that it’s a safe environment. After all, there are systems in place to monitor CO₂ levels and proper protocols to detect a break-in or a fire. In fact, you also have all the cybersecurity measures taken to protect the critical data for your company.

But, suppose an employee is working from the nearest café to his place using the Wi-Fi of that place. You can’t really be sure about the safety of the connection. Specify, if your employees are allowed to work from anywhere and what could be possible scenarios where they can do that.

So, there has to be a clear mention of the physical environment where you want your employees to work.

Client Confidentiality

Lastly, you need to address the matter of maintaining client confidentiality in the policy, as well. There is no denying the fact that it is easier to keep the information confidential in the protected workspace.

So, for instance, your employee is having a client call sitting in a café. It should be the responsibility of the employee to make sure that no sensitive information is discussed out loud in such a public setting.

However, you cannot simply rely on your employees to ensure that this never happens. They can make that client call from anywhere they want if it isn’t stated otherwise in the policy.

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Summing up

A work from the home policy can be highly attractive to job seekers or employees looking to maintain a work-life balance. Employers aiming to extend their workforce beyond regional boundaries are also actively looking forward to it. Moreover, it enhances productivity, reduces employee attrition, and brings down the overall operating cost of the business. However, to gain all these benefits from your remote working policy, you have to make sure that it ticks all the boxes mentioned above.

In the times of pandemic, COVID-19, it has become a challenge to work from home due to countless problems that one can face at home. How to maintain a balanced work from home culture is something, we all need to learn.

If work from home culture is not a solution, how the post-coronavirus world is going to be, is a universal question.

Connect with us for all your queries at hello@seocontentstudio.com or drop down your comment below. Until then, let’s stay safe and avoid even the smallest social gathering. We all are together in this.

The post 7 Features to Have In a Successful Work from Home Policy appeared first on SEO Content Studio.